The campaign was planned to launch for Winter, a key time of year for MOTs, services, and a host of more practical car maintenance tasks including batteries, bulbs and wiper blades. Not products or services that could be seen as glamorous, they are more needs than wants, but all of them make your motoring life easier. The work we created allowed us to push that fact, people don’t want a new battery but they did want to know they car would start first time on a freezing cold morning. We turned practical, dare I say slightly boring, to-dos into the things you really wanted.