Jacamo had been broadly known as a brand for big and tall men. They weren’t that anymore, now selling clothes for all shapes and sizes, however their beginnings had made them aware that men had as many hang-ups about their bodies as women. But men being men they didn’t talk about them. This work was to draw attention to that, the Jacamo brand ambassador Freddie Flintoff joined Jack Whitehall to talk about their ‘Manxiety’ and how we can support each other with ‘Ladmiration’. If these two successful men had worries it’s perfectly natural for everyone else as well.

Our previous work for Jacamo had been the somewhat controversial ‘Hakarena’ with Matt Dawson, which end up being raised in the New Zealand parliament, ‘Ladmiration’ was also picked up by the national press. It opened up debate and highlighted an important issue. The main film was shot in a way that we could create teasers and trailers, some fun and some serious, that would lead people to the longer form content.

The filming day was built around framed starter topics and questions with room for Freddie and Jack to improvise and riff off each other, we almost had too much good stuff to use.

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