I wanted to focus on some key projects in the main case studies, but thought it was worth including a few other things too. Mostly when looking back at a lot of old work I’d not thought about in years it made me smile or laugh. Not just at the low-res pre-HD resolution we use to made ads in. So here’s a batch of work from a bit further back in the day that’s are hopefully still quite good.
We worked with Galaxy Radio for years, it was a great account to make fun creative work on. Budgets often meant we had to find clever ways to make things, I featured in quite a few of the ads, none of the ones here but that is my old football teams kit on our home ground.
This Pilkington work was the first big shoot I worked on. South Africa, a crew including puppeteers, stunt-people and a dog. And even though this one had budget I did have a walk-on part, unfortunately lost on the edit room floor.
I’ve always loved radio, a format often overlooked as it’s seen as less glamorous, but for me it’s TV without pictures. An amazing place to tell stories to a captive audience.
The Febreze work unfortunately never made it out into the real world, but it’s one of the many, many, many jobs that’s been sat in my bottom drawer. One that always felt like it had slipped off the hook and got away.
Versus Cancer was created in the early days of the internet. The brief was to promote a concert but we took it further creating the ‘line-up’ and producing numbered badges. You could buy a badge then register online for your own unique number to write on. It was completely democratic so you could find yourself next to people like Ian Brown or Liam Gallagher in the list. This idea was pre-social media, it could have been huge if created in the modern day.
The last bit of work here is something of a dubious claim to fame. The arse it featured, mine, became the number 1 result on Google Images worldwide when you searched for ‘photocopy bum’, which led to it ending up onscreen in an episode of ‘Storage Hunters UK’. Not quite the fame I was chasing by getting into advertising but I’ll take it.
