DAZN are the go-to sports broadcasters in Europe and Japan. They needed a lot of individual executions to build drama and excitement for individual fixtures but also campaigns to push sign-ups at the key season openings in each territory. I worked with teams based across Europe and Canada on those, the range of sports was big and there were a lot of cultural differences as well as transcreation elements to factor in.
This work for the start of the NFL season was for the Canadian market. DAZN is a streaming service that let’s you watch anytime and anywhere, meaning you never miss a moment. So we focussed the campaign on the most famous moments in NFL history, the ones all fans remember and want to discuss or argue over on social. These moments are the ones that made us fans and make us realise that there will be even more amazing moments we absolutely need to sign up to see in the coming season.
The above and below were both special builds taking those big moments out into the streets, the same places you can stream DAZN to watch while on the move. A station takeover in Vancover featured over 50 flyposters acting as murals. And in Toronto we had Tom Brady throw the ball across multiple screens to be caught by the hero of our ad. Touchdown.
In the DACH market, Germany, Austria and Switzerland, it was all about fußball. The work featured the legend Michael Ballack, a DAZN presenter, who can’t resist watching any game he hears happening. And with so many leagues available on DAZN the choice is endless.
