A lot of people want to feel completely in control all of the time, to always know exactly what they're doing. Really you should try and create ideas that scare you.

After you've come up with loads of creative ideas it can become very difficult to judge which are the really great ones. 'Creative Qualifiers' are a handy tool that help you sift for the gold.

How do you start trying to come up with a great creative idea? How do you go from OK to great? Good questions.

I'm going to be posting some of my tips, techniques, thoughts, opinions and experience on creativity. All to try and help anyone who wants to create great ideas.