If you spot something that’s wrong or could be better it can be very hard to speak up. But if you don’t you’ll only ever regret it every time you see the mistake.

There’s one thing that you need to do above everything else. And that’s to care. Your work will go downhill the second you just start doing things to get them done.

You’re a creative you should be full of ideas. So make sure you are. Have options, alternatives, back-ups and openness and you’ll never be stuck as a job evolves.

An advertising creative is really a translator. You have to find ways to speak to a whole range of people in ways they’ll find interesting and engaging.

Most of the ideas you have will never be made. A lot won’t deserve to but the great ones can have a use in the future if you keep hold of them.

For a creative industry we can be very uncreative in the way we hire talent. As a Creative Director you should use your imagination beyond just the work.

Creative and advertising students, grads and juniors. Get your tips here. Five more useful things to know just one click away.

Advertising’s an industry chock full of people with opinions, and no qualms about expressing them. You need a way to decide which ones are worth listening to.

Production can make or break an idea. Learn how it all works and you’ll be able to get the most out of every shoot and studio budget.

Creatives love to talk about creative work to other creatives. But you need to take it outside of the dept if you want to make great creative more often.

Sometimes it feels like there’s one sensible and practical answer. That’s when you should be extra careful. Use creativity to explore less obvious answers.

What’s it for? Why will anyone care? Know the answers to those two questions and advertising becomes a whole lot simpler.

If your ideas aren’t very good then nothing else matters. Don’t get distracted by some of the more glamorous aspects of the ad industry.

How you act is just as important as what you say. It’s the different between a snake oil salesman and a brand you can believe in.

A few more tips for how to get ahead in the creative industries. Watch out for trends and learn to keep your ears and eyes open.

The hardest part of being a Creative Director is not the ‘creative’ or ‘direction’, it’s the business part. Get that right and the rest will all fall into place.

The most original creative ideas come from necessity. When you’re backed into a corner and need to find a way out. So put yourself in that spot more often.

Great ideas are answers to briefs that aren’t as obvious as 2+2=4. You need belief in creativity, backed with trust, to make sure they come to life.

Creatives always think they’re right. I know I usually do. Make sure it doesn’t blind you, often, you’ll not be 100% correct and your ideas will suffer because of it.

It’s not always easy to make sure every job is as great as it could be. Especially the little so what ones. But if you don’t they might become a pitch-sized problem.