Coming up with great ideas is not easy.
It’s really incredibly hard, and sometimes a bit painful.
But when I hear people say ‘I could never come up with something like that’. I don’t believe them.
It doesn’t matter if you’re a creative or non-creative using your imagination is a learnt skill. Because at heart it’s an incredibly logical approach.
Big leaps of imagination are just a series of small consecutive steps.
Steps made by asking questions; What if? Why? Could it? What about? Who?
Keep asking questions, then use the answers to lead to more questions and possibilities.
On and on and on and on and on and on… (you get the idea).
Bringing you to a place that no-one, often even you, expected.
Great or natural creative thinkers just take the steps quickly, or take bigger steps in braver leaps, because they’ve practised it more.
The big problem is to keep finding questions to ask and have the will to keep asking them. That process can feel like you’re taking every scrap of confidence you’ve ever had and setting it on fire, hence the pain. I’ll try and tackle that another time.
Just as our heroes in Disney’s heart-warming film ‘Homeward Bound’, Shadow, Chance and Sassy, those two plucky dogs and a cat discover it's all about what we discover on the journey. 4 stars out of 5.
Get pen to paper, make one step after another and get to different, odd, interesting, new and creative discoveries.
There are a lot of jobs I’ve worked on where I surprised myself with where we got to. Even jobs that I thought were turkeys have suddenly laid shiny, tasty eggs.
