Winning at Cannes, becoming a CD, starting your own agency or creating a new game show.
You’ll have loads of ambitions (selling in a game show is something I’ve tried quite a few times).
However, I bet they’re probably all pretty lofty.
Once in a career highlights or long-term goals that take years to achieve.
So to always feel like you’re getting somewhere it’s great to have small ones too.
They’ll act as little helpful steps on that bigger journey or even just be a bit of fun on the way.
Make them monthly, quarterly, even yearly.
As long as each needs a push to achieve.
Here’s the type of thing I mean…
// Hit a million video views.
// Make a rival agency jealous.
// Get mentioned on the news.
// Become ‘Ad of the Day’.
// Get spoofed on social.
// Do a shoot with a dog.
// Judge an award.
// Get a comment from a celeb.
// Use a new piece of tech.
I’ve done this type of thing across agency before. Everyone adding to a list that we can all attack and help each other tick off.
I always wanted to get that list painted onto the wall, so when any were hit we could have a ceremony. With the person who’s goal it was painting a think red line through it.
It’s the start of a new year so a pretty good time to write a list, and it’ll be a bit more interesting than most resolutions.
Just don’t try and make a game show, that one’s mine.
