When I started out most briefs were press, poster and, occasionally, a TV ad.
Every week there was a need for an ad. A last minute booking or tactical opportunity.
It meant we had to create a lot of ideas quickly.
So had loads of opportunities to practise our craft.
Writing headlines and shaping art direction.
To get the message across in as engaging a way as possible.
We’d create loads and pick out the best.
And it meant that we got pretty good at coming up with pretty good ads.
‘Times have moved on Grandad!’ I hear you shout.
I agree, these days there’s not as many of those briefs around. So does that mean there’s fewer opportunities to learn your craft?
Well, there is the fast-moving modern day equivalent…
Social.
‘Who’s stuck in the past now?’ I shout.
A lot of social channels work just like those old press and posters did.
An idea with a short line of 8-10 words and an attention-grabbing image, or piece of moving-image.
Which mean, just like the classics below, they’re the perfect place to hone intriguing headline writing and engaging visuals.
The stock and trade of all creatives.
Really brilliant social is so much more than a one-off post but alongside that work is the chance to train your craft and get simple, great ideas out quickly.
Meaning you’ll be primed to smash any brief and grab any opportunity in the future.
Even one of those occasional TV ad.
